Careers, Communication, Networking, Work Strategies, Working Professionals

Informational Interviews in Action – August 2021

INFORMATIONAL INTERVIEWS & NETWORKS

Informational interviews are a wonderful opportunity to learn about companies and get to know the people that you might like to work with. Pre-job interview conversations can have a huge impact on your journey, and you’ll want to make a first impression that counts! These seemly in-formal chats are strategic too, and in the blog below I share an example of how effective informational interviews can be. 

OK! I know you’re asking what an “informational interview” is – so first, a little background, and then get ready to jump right in.

WHAT IS AN INFORMATIONAL INTERVIEW? 

This is not a job interview because you are not asking for a job. This is an opportunity to learn more about a person, the organization that they work in, and a field or industry of interest. Do your homework before you reach out, and be prepared to share your “Elevator Pitch” on what you bring to the table.

Note: An informational interview is a tool to build and nurture your network.


WHAT IS A NETWORK? 

A network is a circle of people you know, starting with your family and friends, expanding to colleagues/alumni. The (key) people you are referred to or locate through research, are included in your outer circle of network contacts. For more details, here’s an earlier blog on how to build networks.

Note: Track your network and manage it as a living document that continues to expand with each new connection you make.

WHY DO I NEED A NETWORK? 

It’s a great idea to nurture a professional network from the very beginning of your career. In this way, you will have guidance, insights, and opportunities that will organically come your way. Networks are meant to be built and sustained for a lifetime, it’s never too early to start identifying and nurturing those meaningful relationships.

Strong network connections enable a broader worldview. A diverse group(s) of connections can expose you to new ideas and trends across fields of study or industry. Take time to develop new contacts into meaningful relationships and create space for opportunities that align with your interests to come your way.

Even daily business tasks, like responding to a proposal for work or building a PPT presentation, add depth and breadth to your professional expertise and build your visibility/brand. Every interaction you have is a chance to show your value, build your reputation, and bolster your network.

Note: It’s never too late to start building a network and as with all good things, relationships take effort.

READY, SET, RESEARCH! 

Coaching clients over the years, I’ve noticed that some are very resistant to informational interviews. Some have expressed that they feel they are bothering people or not interviewing for real jobs. Don’t believe me? Well, my clients have shared their results, and based on their experiences (meeting people and finding a great professional opportunity) networking does work!

Building a professional network is a numbers game – and informational interviews are a great critical success factor. Through a consistent effort to engage new contacts, you get a lot of interview practice. The more practice you get, the better you get at pitching your value, and eventually, the odds are in your favor. It’s not luck so much as the dedicated effort that will reward you with an offer (or a few). Use the job tracking sheet here or create your own. Remember you are building something that you will come back to and add to regularly.

On average, it takes 3-6 months of networking to connect with the right people and be hired.

JUST THE FACTS

The real-world data points below are an example of how numbers work to get results on your job hunt. Depending on how you design your job search, the results will vary, but the ratios are accurate. 

• 90 renewed (or new contacts) through LinkedIn, email, and other social channels
• 40 informational interviews
• 8 formal job interviews
• 4 positions tailor-made
• 5 offers received
• Evaluation of roles, alignment with priorities, and negotiation of the compensation package

Remember: the more senior the role the longer a job search can take. And the more activities generated, the faster the process develops. How many people can you speak with per week? 1 or more? Set clear GOALS and take the actions to make them happen.

Job and network research should be balanced to suit your work style – and keep track of information so you can see results! Continue to nurture your network after you build it. Keep in touch with new connections and assist if you are asked to, and always be genuine to individuals that helped you along the way.

And there you have it …. Informational interviews in action!